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A talk by David Lewis.
Science has made a dramatic leap from the lab - and the effects on us are phenomenal. This is the expert inside story on how companies and brands are using the new mind sciences to find out why we buy and how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. In a hyper-competitive market, organisations are delving deep into our brains to detect the hidden triggers that persuade people to consume. The “father of neuromarketing” Dr. David Lewis goes behind the scenes of the ‘persuasion industry’ to reveal the powerful tools and techniques, technologies and psychologies seeking consumers to buy more – often without them consciously realising it.
The talk will be followed by a break then resume for Q and A.
We meet in an upstairs room with no lift access.